RoundUp maker Bayer-Monsanto is facing 1000s of a lawsuit accusing the company of selling a product that was marked as safe for humans but is known to cause cancer. Many plaintiffs who have got cancer due to exposure to Roundup weedkiller are looking for personal injury firms to represent. As an attorney firm working in the personal injury space, you would love to talk to these plaintiffs. How do you reach out to them?
Google SEM and SEO
People who are suffering from cancers like non-Hodgkin’s lymphoma may be eligible for compensation from RoundUp weedkiller makers. The new owners of Monsanto, Bayer, agreed to pay $10 billion to compensate plaintiffs who may have developed non-Hodgkin’s lymphoma after exposure to Roundup. As this news made headlines in June 2020, many people diagnosed with cancer would like to look for personal injury lawyers to represent them. These people are likely using Google to discover attorneys to represent them for getting compensation. They are likely to use Google local search to look for personal injury lawyers in their city. The Google query for such terms would return local business listings and ads promoting personal injury lawyers. These listings are very competitive as there many 100s of PI attorney companies in each city. The law firms need to invest time and effort into local SEO.
The other option is to use google ads which specifically are meant to promote lawyers and attorney companies .These sponsored listings are a very effective way to kick start your efforts to reach out to potential claimants.
Facebook and other paid platforms
The most effective and motivated plaintiffs come from Google because they are already aware of the potential claim and are looking for personal injury lawyers to represent them. However, they are probably a minuscule portion of potential claimants because many diagnosed with non-Hodgkin’s lymphoma may not be aware of its link to Roundup weedkiller exposure. Many advertisers take the route of educating the customers about the potential connection and then converting them into potential claimants for the case. They build landing pages that inform consumers of the link between Roundup and cancer. The landing pages are marketed using Facebook and other platforms. As you can imagine, this is casting a wide net to reach out to potential claimants. As per CDC stats, around 70k Americans are diagnosed with non-Hodgkin’s lymphoma every year, so there are chances to find new plaintiffs from this pool. It may be like looking for a needle in a haystack!
Working with Marketing firms
Many law firms will engage with dedicated marketing firms for the lead generation of RoundUp lawsuits. These marketing firms use Google, Facebook, and other affiliate networks to do the lead generation activities to reach potential claimants. Often the marketing firms generate the leads, and then the law firm works with a call center to screen and qualify the customers to meet the specific case filters. The case filters for being eligible to get compensation are very stringent, and the law firms spend a considerable amount of time to screen and qualify the customers.
At Demandlane, we have taken this a step further by providing a full-stack service where we do the lead generation, qualification, and screening for RoundUp weedkiller case filters and only transfer calls of customers who meet your case filters. We do all the hard work, and you only pay for qualified transfers.
We have years of experience providing full-stack marketing solutions for the legal domain, and our lead gen process is fully TCPA compliant. You can reach out to our team by clicking on the link below.